Goliath Games
Goliath is an established manufacturer and distributor of board games and toys with well-known brands such as: Super Things, Unsolved Case Files, Sequence, Shit Happens, Rummikub, among many other fun board games for all ages.
About the Project
As the lead trade design for Goliath Games I conceptualized and designed marketing collateral for the client’s different needs in both print applications and digital platforms.
My work included updates for their website, Amazon pages and Youtube product channels. I collaborated with their Marketing and PR teams to create paid digital ads, printed and digital fact sheets, website assets and press kits for their game releases as part of their sales strategies during 2020 and early 2021.
Social Media Assets & Marketing Collateral
One of the most important aspects to consider about each Goliath product is that each game has their own visual identity. One of my tasks was to have a good understanding of each product’s style guides and create assets accordingly.
One fun project was to create social media banners and profile pics for the Super Things show featuring their animated characters keeping the brand’s comic book style:
Goliath Online Assets
Goliath Games launches different updates to existing games, new products and seasonal campaigns every year.
In 2020, the #StayAtHome campaign in response to the pandemic, featured Goliath’s game recommendations on their website for family fun favourites.
For this campaign, I created product banners, lifestyle mock up images, and numerous assets for their social media channels.
