At Games
Since 2001 AtGames is a well-known manufacturer and distributor of arcades, consoles, digital media and interactive entertainment. The company has active partnerships with developers like Sega and FarSight Studios for video game releases distributed along with their gaming consoles. These consoles include classics like Atari, Sega’s Genesis and other original models like their very own Legends Ultimate arcade cabinets, Bandai Namco Arcade Blast, among others.
About the Project
At the beginning of the project, the company required a more defined visual identity that could unify all their products under the AtGames brand. During early stages of the project, I designed a series of branded fact sheets, game lists and documentation of their existing and the upcoming products and services for the following year.
AtGames participated in different tradeshows and events for which I created a series of extra promotional materials such as branded pop up banners for their products:
Leagues Leaderboards Branding
As the AtGames brand grew in popularity during late 2019 with almost 7 million impressions and over 200k engagements in their social channels, the company considered to motivate their game players by creating the AtGames universal global leaderboard competition. Leagues Leaderboards was an incentive that invited gamers to play a specific list of leaderboards classic arcade games providing the gamers with the highest scores with prices and credit in the AtGames e-store.
Initially the client presented an first version of the logo which they were not happy with as they considered it didn’t visually reflect the At Games brand:
It was essential for this project that the ALL logo looked visually cohesive with the pre existing At Games brand collateral. Also as per request of the client it was must for the logo to include elements such as arcades, joysticks and consoles. Considering these requirements I presented the client with 2 options:
To design these logos I kept in mind that Leagues Leaderboards is a competition for AtGames fans and that the main goal is to motivate the participants to receive a prize. Therefore, I created a series of branded AtGames medals that reflected these concepts and used the elements the client requested.
The client approved this concept and a new iteration of option B was requested:
The final logo proposals referenced an arcade’s joystick and it had 3 different variations for the Silver and Gold winners.